Someone once said, ‘there’s no such thing as bad publicity’. Well, a lot of people in marketing departments up and down the country would beg to differ. Poorly-executed marketing collateral represents a waste of money for companies and a waste of time for the consumers unlucky enough to come across it. You can help make your firm’s marketing budget go further with the simple yet effective tool that is the flipbook. A look on webpublication.co.uk will help explain why there’s renewed interest in this well-established solution. Updated to take into account the fast-moving, constantly-connected world we live in, this package can be developed into iPad, Android and iPhone applications for content consumption on the move. The online magazine creator also provides you with the opportunity to learn more about the people viewing the content you produce thanks to its built-in Google Analytics compatibility. It’s equally suitable for the creation of e-brochure style formats. One of its key strengths is the ease with which content can be customized to suit the needs of your specific business. You can choose the colour scheme that will match your corporate image, add your logo and more – and you won’t need extensive training to get started either!